Unleashing Innovative Energy: Lessons from India About Kazakhstan's Hidden Power Potential
In the heart of May, found myself at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai - a city pulsating with color, chaos, and creativity. I wasn't just a journalist; I was a spectator of a grand movement, captivated by legends of Indian cinema like Shah Rukh Khan and Mithun Chakraborty.
Mumbai, a city brimming with life, enveloped me in its vibrant embrace. It wasn't merely a city, it was a rhythm, a drumbeat that thrummed in my chest. And as I walked through the labyrinthine halls of the summit, I realized I was part of something larger than mere headlines.
India's Prime Minister, Narendra Modi, eloquently stated, "Screen size may be getting smaller, but the scope is becoming infinite." A succinct observation, yet a profound truth revealed in the era of smartphones and streaming. The power to influence minds and hearts has never been more accessible – or impactful.
With a global creative services export revenue skyrocketing to $1.4 trillion in 2022 and creative goods reaching $713 billion[1], creativity isn't just a luxury – it's a force. India, with its diverse cultural heritages and fearless storytelling, is investing heavily, aiming to grow its creative market to $50 billion by 2029[2].
As I stood amidst India's creative crescendo, I wondered about Kazakhstan. Our country, abundant with stories that extend beyond the steppe, bustling with poets, painters, visionaries, musicians, and cinematic potential, remains a sleeping giant in the creative sector.
The Creative Industries Fund, set to establish in 2025, will provide crucial support to Kazakhstan's growth in creative industries[3]. Eight new creative industry centers, including locations in Almaty and several regions, will foster innovation and collaboration within this sector[4]. The British Council is offering a free online learning program to support the creative economy in Kazakhstan, emphasizing collaboration and nurturing a supportive regulatory environment[5].
Kazakhstan is also focusing on digitalization and technology, harnessing its young population and rapid digitalization to fuel sectors like digital advertising, video games, and cinema[1]. Emphasizing its deep-rooted traditions and modern energy, the country aims to boost its cinematic potential and storytelling capabilities[6]. By fostering a collaborative environment between industries and governments, Kazakhstan desires to ensure support for the creative industries[5].
These strategic movements aim to transform Kazakhstan's creative sector into a formidable economic engine, positioning the country as a significant creative hub in Central Asia. Let us seize this opportunity and unleash the power of our creativity, proudly and purposefully – the world is waiting to listen.
- My experience at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai exposed me to the vast potential of Kazakhstan's creative sector, sparking a desire for change in our lifestyle, education-and-self-development, and personal-growth.
- As I delved deeper into the opportunities presented by the summit, I found parallels between the vibrant Indian creative industry and the untapped potential of Kazakhstan's movies-and-tv sector.
- With the upcoming Creative Industries Fund and increasing focus on technology, entertainment, and storytelling, I anticipate that Kazakhstan's creative sector will soon travel the global stage, contributing significantly to our national growth and international entertainment.
