The textile goldsmith, an obscure artistic craft originating from the 18th century, that Ruinart showcases through an exclusive piece is what we're questioning here.
Unleashing Creativity with a Twist of Gold: The Collaboration between Marie Berthouloux and Maison Ruinart
Hello there, champagne connoisseurs and art admirers! Buckle up as we dive into the lavish world of Maison Ruinart, the oldest champagne house in existence since 1729. This time, they've taken a bold step, fostering a partnership with Marie Berthouloux, a celebrated embroiderer, to establish the Ruinart Studio, a hub for creative exploration.
Now, let's fast-forward to 2021, where the pairing gave birth to a stunning collection of limited-edition, handcrafted masterpieces. The duo's joint effort dazzles with Marie's exceptional embroidery skills in textile goldsmithing, lending a contemporary touch to the brand's iconic bottles.
The action takes place in the heart of Reims, France, a city imbued with the essence of Ruinart and steeped in history. If you're intrigued and fancy a little adventure, don't forget to pay 4 rue des Crayères a visit!
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The Art of Terroir: Inspiration in Every Stitch
Immersed in the heartbeat of Maison Ruinart and its vineyards, Marie Berthouloux weaves her magic, drawing inspiration from the gentle embrace of the terroir. She artfully crafts a delicate relief embroidery that breathes life into the bottles, transforming them into living canvases.
Her creations, a harmonious blend of flora and fauna, pay homage to the vibrant biodiversity that thrives within the vineyards. Each embroidered detail in this ode to nature tells the compelling story of the Birthplace of Champagne.
Magnifying the Mundane: Transforming the Magnum into a Work of Art
Marie Berthouloux doesn't simply "wrap" the bottle, but rather elevates it, teasing out its artistic side, emphasizing its curves, and revealing its hidden beauty. By transforming the magnum into a true art piece, she breathes new life into the concept, preserving the freshness and aromatic intensity of the Ruinart Rosé.
Marie Berthouloux: The Artisan Who Embroiders Gold and Ideas
With a passion for challenging centuries-old craftsmanship traditions, Marie Berthouloux started her own studio, Ekceli, in 2012. Today, her avant-garde creations captivate with their sculptural dimension, serving as a tribute to the delicate yet powerful art of metallic embroidery.
Through her meticulous craftsmanship and boundless imagination, Marie Berthouloux infuses metallic embroidery with a modern spin, breathing life into the technique in ways never seen before. At Maison Ruinart, she's found the perfect canvas for her outstanding talent.
Visit Reims: Indulge in the Charm of FranceExplore France: Discover the Beauty of Our CountryBook a Flight: Fly Away to Unforgettable Memories
- Marie Berthouloux, the embroiderer, gains inspiration for her work on the Ruinart Studio collection from the terroir, transforming the iconic bottles into living canvases featuring flora and fauna that reflect the vineyard's biodiversity.
- Upon visiting Reims, France, one can indulge in the charm of France and discover the birthplace of Champagne, where Marie Berthouloux's creations breathe new life into the art of metallic embroidery, crafting a collection that blends fashion-and-beauty with food-and-drink experiences.
- To fully appreciate the collaboration between Maison Ruinart and Marie Berthouloux and immerse oneself in the lifestyle and history of one of France's oldest champagne houses, travelers can book in-flights to Reims, enjoy the city's home-and-garden charm, and participate in wine tastings to savor the food-and-drink offerings that complement the awe-inspiring fashion-and-beauty of the Ruinart Studio collection.
