Taj Ventures into Homestay Market with Ama Trails and Accommodations
In an exciting development for the Indian hospitality industry, the Taj Group, part of Indian Hotels Company Limited (IHCL), is set to expand its portfolio with the addition of new homestays under the Ama Trails & Stays brand.
Launched in response to evolving guest needs for local, immersive, and authentic experiences, Ama Trails & Stays is a branded product that consists of a group of heritage bungalows, guesthouses, and homestays at unique locations across India. The brand made its debut in the homestay market in 2019, and since then, it has been offering guests unique experiences at its properties in Coorg and Chikmagalur.
Now, the Taj Group is set to bring Ama Trails & Stays to Goa, with two new homestays set to open by mid-next year. The homestays in Goa, known as Ama Homestays, will be a part of the Ama Plantation Trails, which currently comprises nine bungalows, eight of which are located in Coorg and one in Chikmagalur.
The Ama Homestays in Goa will offer guests tours of the plantation, birding opportunities, and golf, much like the bungalows in Coorg and Chikmagalur. Bookings for Ama Trails & Stays, including the homestays in Goa, opened effective March 1, 2019.
Guests can also earn and burn loyalty points through the Taj InnerCircle Loyalty Programme at the homestays in Goa. This programme offers exclusive benefits and rewards to members, making their stay even more memorable.
While specific details about the expansion plan for Taj Ama Trails & Stays in India by the end of 2020 are not available, it's worth noting that the Taj Group has been expanding its footprint in the hospitality sector over the years. With a variety of properties and concepts, including luxury resorts and unique stay options like homestays, the Taj Group continues to cater to the diverse needs of its guests.
For precise details about the expansion of Taj Ama Trails & Stays, one might need to consult historical press releases or company announcements from the Taj Group during that timeframe. Nonetheless, the addition of Ama Homestays in Goa is a significant step forward for the brand and promises to offer guests an unforgettable experience in one of India's most popular tourist destinations.
Travelers seeking immersive experiences in India may find Ama Homestays, part of Ama Trails & Stays, an exciting option in the fashionable Goa region. These new homestays, set to open by mid-next year, will offer guests tours of the plantation, birding opportunities, golf, and membership in the Taj InnerCircle Loyalty Programme, bringing exclusive rewards and benefits to their stay.
