Services fully operational starting in August
In recent times, the coastal regions of Italy, particularly the picturesque town of Imperia, have witnessed a concerning drop in beach resort attendance and a subsequent increase in costs.
According to the latest mapping, approximately 60% of the Italian coastline remains underutilized. This underutilization, coupled with poor weather conditions over several weekends, has contributed to the decline in tourist attendance.
Raffaello Bastiani, the provincial president of Fiba - Federazione Italiana Balneari, has reported a significant drop in beach resort attendance, particularly in June and July, in the area of Imperia, Italy. This decrease can be attributed to various causes, including the general economic crisis and an increase in prices for beach services.
The rise in costs can be traced back to higher operational expenses for businesses, including maintenance, labor, and taxes, which are then passed on to customers. Despite this, some beach resorts have decided to lower their prices in an effort to attract more tourists.
The impact on the local economy and employment has been significant. A drop in tourist attendance typically reduces revenue for hotels, restaurants, and shops, straining local businesses. This reduction in income can lead to layoffs, reduced hours, or closure of seasonal employment, affecting local workers heavily reliant on tourism.
Lower tourist spending diminishes tax revenues for the municipality, potentially limiting public investment. The overall vibrancy and economic health of the local community can suffer as tourism is often a key industry.
In an effort to address the scarcity of free beaches, operators are advocating for a national data approach. The unresolved issue of the Bolkestein law, which has yet to be released in implementing decrees as of March 31, continues to concern beach operators.
While reviews and information on resorts and spas in Liguria (the region including Imperia) mention issues like lack of maintenance and care impacting customer experiences, no explicit link to attendance drops or economic impact was found in the available data. For more precise insight into the situation in Imperia specifically, local government or tourism authority reports might provide valuable information.
Despite the challenges, there is a glimmer of hope. Beaches are now full in August, especially around Ferragosto, suggesting a potential recovery in the latter part of the summer season. However, the future of the beach industry in Italy remains uncertain, with activities operating under several years of uncertainty, according to Gianmarco Oneglio, regional president of the same Fiba.
[1] https://www.tripadvisor.com/ShowUserReviews-g187674-d1183004-r664698017-Marina_di_Pietra_Ligure-Italy.html
- Home-and-garden enthusiasts might find solace in the underutilized Italian coastline, offering a unique opportunity to purchase property and contribute to the local economy, as beach resorts seek to attract more tourists.
- One could argue that the less frequented coastal regions of Italy present an intriguing travel destination for those seeking a more off-the-beaten-path lifestyle experience, amid concerns about the future of beach resorts in the country.
