Rising tourist numbers in Baden-Württemperg: however, shorter length of stays for travelers
In the first half of 2025, Baden-Württemberg, a popular tourist destination in Germany, saw a rise in visits by domestic guests, while the number of foreign guests decreased compared to the previous year. This trend contributed to a slight decrease in overnight stays in the region.
The increase in guest arrivals was primarily due to the rise in domestic guests, as the number of overnight stays by foreign guests decreased. The decline in overnight stays by foreign guests was more substantial than the increase in guest arrivals, but the decrease in overall overnight stays was not as significant as the overall decrease in foreign guest visits.
In contrast, the number of visits by domestic guests continued to rise, and the number of overnight stays by domestic guests increased, while the number of overnight stays overall slightly decreased. This suggests that domestic tourism in Baden-Württemberg is experiencing a strong recovery, possibly driven by internal demand and positive trends in domestic tourism spending that have exceeded pre-crisis levels in some regions.
The specific reasons for the decline in foreign guest arrivals and overnight stays in Baden-Württemberg during the first half of 2025 are not explicitly detailed in the available search results. However, it is possible to infer contributing factors based on the broader tourism context in 2025.
Foreign tourism decline in many places, including the US, is linked to overall weaker international travel demand and spending in 2025, as indicated by reports of decreased international arrivals and lower travel spending worldwide. This global trend may have influenced Baden-Württemberg's foreign visitor numbers as well.
No direct information about Baden-Württemberg's specific policies, economic conditions, travel restrictions, or other local factors causing the foreign guest decrease were found in the search results. The region remains well-equipped with transport infrastructure (airports, highways, waterways) and attractions such as spas and universities, which generally support tourism. Thus, the foreign visitor decline might be attributed more to macroeconomic or international travel trend changes rather than local tourism infrastructure or appeal.
In summary, the decrease in foreign guests is likely linked to weakened international travel demand and spending globally in 2025. The increase in domestic guests reflects stronger internal tourism trends and recovery beyond pre-crisis levels. No Baden-Württemberg–specific reasons were identified in the search data. Further detailed data or official tourism reports from Baden-Württemberg in 2025 would be required to establish exact localized reasons.
The decrease in foreign guest visits and overnight stays in Baden-Württemberg could be related to a broader global trend of weakened international travel demand and spending in 2025, as reported in various parts of the world. In contrast, local tourism within Baden-Württemberg appears to be thriving, with a surge in domestic lifestyle travel, resulting in increased overnight stays by domestic guests.
