Nationwide Broadcast of Live Lunar New Year Celebration Coverage by KTSF-TV Via Zeam Platform
Zeam Media to Broadcast Nationwide Lunar New Year Coverage
Zeam Media is partnering with three broadcast partners – KTSF-TV, Sino-TV, and Sky Link TV – to bring extensive Lunar New Year coverage to Chinese-American and broader Asian-American communities across the United States.
The partnership aims to enhance reach and accessibility, promote cultural engagement, leverage established platforms, and support media diversity. With KTSF-TV leading the streamer's line-up, the collaboration will feature live streams of the San Francisco Lunar New Year parade, the oldest in the nation, and special programs related to Chinese New Year.
KTSF-TV's line-up will also include celebrations from China, Taiwan, and Hong Kong, as well as a special presentation of Chinese film and a unique San Francisco celebration. The Lunar New Year Hub, a centralized platform for Lunar New Year content from multiple broadcasters, will debut on January 28th and offer a wide array of programming from these partners.
According to Pew Research Center, the Asian population in the U.S. has grown by 88% over the past two decades and is expected to reach 46 million by 2060. This partnership underscores a strategic effort to celebrate, showcase, and share Lunar New Year festivities with Chinese and Asian communities in the U.S., enhancing cultural awareness and media inclusivity.
Jack Perry, CEO of Zeam Media, explained that the company puts the spotlight on local content and culture, with cultural diversity being a huge component. Jack Schwartz, KTSF's General Manager, expressed pleasure about sharing their abundance of special programs for Chinese New Year.
By working with partners like KTSF-TV, as well as Sino-TV and Sky Link, Zeam Media is shining a light on a beautiful aspect of local communities across the U.S., offering a centralized platform for Lunar New Year content and fostering connections among Asian-American populations.
- Zeam Media's partnership with KTSF-TV, Sino-TV, and Sky Link TV will broadcast various video content related to Lunar New Year, including the San Francisco Lunar New Year parade.
- The collaboration between Zeam Media and its broadcasters will feature cultural-travel content from China, Taiwan, and Hong Kong, as well as a special presentation of Chinese films.
- The Lunar New Year Hub, a centralized media platform for Lunar New Year content, will provide home-and-garden, travel, and lifestyle content related to the celebrations.
- The partnership aims to enhance cultural engagement and media diversity, particularly for Chinese-American and broader Asian-American communities across the United States.
- By broadcasting diverse and local content, Zeam Media is fostering connections among Asian-American populations, showcasing and celebrating the Lunar New Year festivities.
