Increase in Georgian travels abroad by 2.5% observed during Q2 of 2025
In the second quarter of 2025, Georgian outbound tourism has shown a moderate increase, with a significant portion of travelers falling within the age group of 31 to 50. This demographic made up approximately 45.1% of all trips, according to preliminary data from the National Statistics Office of Georgia (Geostat).
The trend of repeat visits continued, with 98.2% of trips being repeat visits, and the average length of stay slightly increased, with tourists spending an average of 6.4 nights abroad, a 2% rise compared to the previous year.
Despite the increase in trips and length of stay, total expenditures during these trips have decreased. The total expenditures by Georgian travelers amounted to 583 million GEL, representing a 1.9% decrease compared to Q2 2024. The average spending per visit also decreased by 2.3%, amounting to 1,032 GEL.
The demographic shift in outbound tourism is particularly noticeable among women, who accounted for approximately 46.7% of all visits.
The majority of Georgian outbound visits' purpose in Q2 2025 was to visit friends and relatives, emphasizing close regional and diaspora connections. This trend is further highlighted by the significant number of trips to Russia and Israel, with Russian tourists also visiting Georgia, indicating strong travel ties. Israeli tourists to Georgia increased by 35.7% from January to June 2025, and Israel ranks as the 4th largest source market for visits, with substantial tourist spending.
These findings suggest that Georgian outbound tourism in 2024-2025 is characterized by steady growth in trip numbers mostly among middle-aged adults, with popular reasons centered on visiting relatives and regional travel including increased flows to and from Israel and Russia. Spending per trip saw a small downtrend despite more trips overall.
Travelers aged 31 to 50 continue to prioritize travel, contributing significantly to the growth in Georgian outbound tourism. This demographic's lifestyle includes international visits to reconnect with friends, family, and regional destinations, with Israel and Russia being popular choices.
![Unveil My Top 10 Italian Hotels to Reserve with Rewards Points [2025 Edition]](/en/content/images/size/w640/format/webp/20250827114924_favorite-luxury-hotels-in.jpeg)
