Grassroots Music Movement Takes Root in Los Angeles | Pioneering Music Discussion Podcast Develops Local Following
In the vibrant city of Los Angeles, a new grassroots effort has been growing for the past year, aimed at championing the nightlife community and fostering a collaborative relationship between nightlife enthusiasts, government officials, and community organisers. This initiative is known as the Los Angeles Nightlife Alliance.
At the helm of this movement is Ross Gardiner, a seasoned professional with extensive experience in nightlife initiatives across Berlin, Amsterdam, and London. Gardiner, who can be found on LinkedIn and Twitter under the handle @RossGardinerman, has served in various roles, including communications and creative director for the project the Creative Footprint.
The Los Angeles Nightlife Alliance, according to its mission, is an advocacy and organising coalition that seeks to provide a platform for discussions about disruptive technologies in music and to invite listeners to explore where the future of music may already have landed. The alliance's Facebook page serves as a hub for updates, events, and discussions related to the nightlife scene in Los Angeles.
Gardiner's experiences in Europe have undoubtedly played a significant role in shaping his current endeavour in Los Angeles. Prior to co-launching the Los Angeles Nightlife Alliance, he spent two years working with nightlife organising thought-leaders Lutz Leichsenring and Mirik Milan. Gardiner has also worked as a music journalist and editor for renowned publications such as Billboard, Mixmag, and Vice.
In addition to his work with the Los Angeles Nightlife Alliance, Gardiner has served as a festival consultant for high-profile clients such as EDC, Tomorrowland, Electric Zoo, Oasis Festival, Red Bull, and Metro. He was also instrumental in launching their international consultancy VibeLab.
The podcast associated with the Los Angeles Nightlife Alliance delves into innovative technologies in music, featuring diverse innovators from both within and outside the music industry. The motto of the podcast, "The Future is Already Here - It's just not evenly distributed," encapsulates the alliance's mission to shine a light on the cutting-edge developments shaping the music landscape.
For those interested in learning more about Ross Gardiner or the Los Angeles Nightlife Alliance, Gardiner's professional site, Black Circle Media, provides further insights into his work and the alliance's initiatives. The alliance's Facebook page and Google Podcasts are also excellent resources for staying updated on the latest news and discussions from the Los Angeles nightlife scene.
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