Global Convention for Tourism in Wine Industry Moves to Armenia, Highlighting Ancient Cultural Legacy
8th UN Tourism Global Conference on Wine Tourism Heads to Yerevan, Armenia
The 8th UN Tourism Global Conference on Wine Tourism is set to take place in Yerevan, Armenia, with a focus on promoting the country's growing status in the international wine tourism scene. This event is a significant step for Armenia, aiming to boost its global profile in wine tourism [1].
The conference's theme, "Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences," reflects Armenia's rich cultural heritage and unique wines. Key topics likely to be discussed include the development and international promotion of wine tourism in Armenia, leveraging its 2,800 years of cultural heritage in tourism, and strategies to integrate cultural heritage and wine tourism experiences for visitors [1].
The event will feature representatives from iconic wine regions such as Strada del Barolo (Italy), Bourgogne (France), and Mendoza (Argentina). Notable industry leaders attending include Catena Zapata, named the World's Best Winery for 2023 [2]. Digitalization expert Jochen Heussner (Italy), Alder Yarrow (USA), a renowned wine writer, Paul Wagner (USA), from the Culinary Institute of America, and Gergely Szolnoki (Germany), from Geisenheim University, are also expected to participate [3].
The conference aims to provide a platform for exchanging expertise and developing innovative projects, with a focus on strategies that preserve cultural traditions and benefit local communities. It also seeks to discuss topics such as the application of e-commerce strategies, the integration of technology, and effective communication strategies to reach a global audience [4].
Iter Vitis - Cultural Route of the Council of Europe will also be present, sharing insights from a network perspective [5]. The conference is expected to serve as a platform for dialogue on sustainable tourism growth and international collaboration, given Armenia’s recent emphasis on cultural and tourism development and the growing interest from neighboring countries and tourists [1][3].
While a detailed agenda and a full list of participants have not been released, the focus is clear: to raise Armenia’s status as a wine tourism destination within the global tourism framework established by the UN [6]. Masterclasses will be held at renowned Armenian wineries, including the Areni-1 cave, the oldest known winery in the world [7].
Attendees will have the opportunity to engage in discussions with these experts, learn about innovative practices, and experience the exceptional wine culture that Armenia has to offer [8]. The UN Tourism Secretary-General Zurab Pololikashvili and Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic of Armenia, have expressed their excitement about the conference [1][3].
[1] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [2] https://www.worldsbestvineyards.com/ [3] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [4] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [5] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [6] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [7] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/ [8] https://www.armenia.am/en/news/2023/05/16/armenia-to-host-8th-un-tourism-global-conference-on-wine-tourism/
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