Exploring Travel Patterns and Emerging Travel Trends for the Years 2024-2025
In 2024, the Olympic Games and the European Football Championship ignited a surge in travel activities, particularly within Germany. The country became a hotspot for travellers seeking new adventures, as evidenced by the data from the eDreams Odigeo platform's annual 'A Year in Travel' report.
One notable trend in German travel behaviour was the shift towards early bookings. Last-minute bookings (0 to 15 days before departure) decreased from 36% in 2023 to 32% in 2024, while the group of early bookers is gaining significance. This shift indicates a growing preference for planned and well-organised trips.
Travellers are increasingly seeking unique experiences, with 85% of them expressing a desire to discover local food cultures, immerse themselves in traditions, and delve into history. This trend is reflected in the significant increase in search queries for music-related travel destinations such as Stockholm, Warsaw, and Munich.
Social media has become a powerful influencing factor in travel behaviour, with around 75% of travellers using platforms like TikTok and Instagram as a source of inspiration. Gen Z and Millennials, in particular, are heavily influenced by social media content, with 57% of 18-24-year-olds and 53% of 25-34-year-olds having discovered and visited new travel destinations due to such content.
Another significant driver in the travel segment in 2024 was music tourism. Concerts by international top stars influenced city trips, making destinations like Palma de Mallorca, Barcelona, and Istanbul popular among German vacationers.
As for domestic travel, German travel behaviour is shifting towards city trips or extended weekends lasting three to four days. Cities such as Turin, Hurghada, Graz, Cologne, and Hamburg are seeing a significant increase in bookings by German vacationers in 2024.
The regions of West Mecklenburg (+3.7%) and the Mecklenburgische Ostseeküste (+3.4%) recorded the strongest increase in travel bookings in Germany in 2025, according to accommodation overnight stay data. However, no specific single city is identified as having the largest rising booking in 2025.
Germany remains one of the most popular destinations for international tourists, particularly for travellers from Spain and France. Additionally, Asia and tropical regions offer a mix of adventure, cultural diversity, and relaxation that appeals to travellers seeking unique experiences. Long-haul travel and experiential destinations like Bangkok, Tokyo, Phuket, Cape Town, Bali, and Hanoi are on the rise for 2025.
In conclusion, the travel trends observed in 2024, such as the preference for unique experiences, early bookings, and the influence of social media, are expected to continue to be influential in the coming year. The landscape of travel is evolving, and Germany is at the forefront of these changes.
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