Examining the Harmony of Work and Personal Life with Freya Berwick, Creator of Sense Of Self Brand
In the heart of Melbourne, a unique spa experience awaits those seeking a deeper connection with themselves. Welcome to Sense Of Self, a sanctuary designed to help individuals escape the hustle and bustle of daily life and reconnect with their bodies.
Sense Of Self does not dictate self-care needs but offers an opportunity to explore deeper self-connection. The spa's mission is to champion genuine hospitality, great design, and be value-led at its core. It's a place where mindful beauty integrates wellness and aesthetics, providing intentional, sustainable, and client-focused care.
The physical space at Sense Of Self is a testament to Mediterranean Brutalism, a style that combines the demanding presence of Brutalism with the softness of Mediterranean palette and materials. This aesthetic is intended to hold and challenge guests, helping them fully immerse in their bathhouse and spa experience.
One of the unique features of Sense Of Self is its phone-free policy. This decision is aimed at promoting deeper disconnection, allowing guests to truly unwind and relax. Forgetful guests are gently guided by the friendly team to put their phones away and in the provided locker.
The journey of Sense Of Self can be traced back to Freya Berwick, a woman with a diverse academic background in Ecology, Hospitality, and Entrepreneurship. Her interdisciplinary studies have shaped the spa's philosophy by fostering a holistic, sustainable, and personalized approach to wellness.
Berwick's love for nature, cultivated during her time in Norway, is reflected in Sense Of Self's eco-conscious ethos. Cold dips, after activities such as running or sauna, are incorporated into her routine, and this influence is evident in the spa's holistic health approach that balances mind, body, and spirit through eco-friendly and mindful wellness practices.
Sense Of Self launched during the pandemic and had to adapt its go-to-market strategy. The massage studio was opened before the bathhouse, and timings were adjusted to comply with safety regulations. Despite these challenges, the feedback from clients suggests that the phone-free approach enhances their experience and allows them to fully relax and disconnect.
At Sense Of Self, guests can do what feels right for them, with a range of facilities available. From cold dips to sauna sessions, there's something for everyone. Guests are asked to disrobe and feel safe and comfortable in their bathers, with privacy ensured.
Communicating the vision of Sense Of Self was initially challenging due to the lack of similar concepts in Australia. However, with its innovative approach and sustainable practices, Sense Of Self is setting a new standard of wellbeing, creating places of belonging and bringing a fresh perspective to the wellness industry.
[1] Freya Berwick's diverse academic background in Ecology, Hospitality, and Entrepreneurship has shaped Sense Of Self spa’s philosophy by fostering a holistic, sustainable, and personalized approach to wellness that balances inner well-being with outer beauty.
[3] Sustainability and mindfulness, possibly reflecting Berwick’s ecological insights on maintaining balance and respecting natural cycles, address wellness beyond surface treatments to nourishing one’s core energy sustainably.
[5] Innovation and business acumen from entrepreneurship, enabling the spa to align wellness trends with practical and scalable service models, fostering long-term well-being rather than one-off treatments.
[2] Sense Of Self's mission encompasses more than just a spa experience, incorporating fashion-and-beauty, food-and-drink, home-and-garden, sustainable-living, and personal-growth to create a comprehensive lifestyle destination for guests.
[4] The unique travel destination of Sense Of Self invites individuals seeking rejuvenation and self-discovery, providing an immersive experience that transcends typical spa offerings and delves into education-and-self-development.
[6] The career-development opportunities at Sense Of Self are abundant, as the spa seeks to foster a team that embodies its values of genuine hospitality, sustainable practices, and intentional care, contributing to the holistic wellbeing of both guests and employees alike.
