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Establishing a Large-Scale Creative Dynamo

Creative Production powerhouse INCA establishes itself by opting for an unconventional approach. With almost three decades under its belt, INCA has revolutionized the production landscape, demonstrating the effectiveness of intuition, autonomy, and faith in shaping their work. This narrative...

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INCA Productions sought to deviate, not disrupt, and they've achieved that by thinking outside the...
INCA Productions sought to deviate, not disrupt, and they've achieved that by thinking outside the box. After nearly three decades, they've reshaped the creative production landscape by prioritizing instinct, autonomy, and faith. This is a tale of how unwavering determination transformed a company into a dominant force within the industry.

Establishing a Large-Scale Creative Dynamo

INCA Productions: A Culture-Driven Event Production Pioneer

INCA Productions, a London-based experiential marketing and event production company, is gearing up to produce the highly anticipated NAT Gala during New York Climate Week. Established 28 years ago by co-founders Nina Ferguson and Charlotte Clark, this pioneering agency has built a successful business model by prioritising culture, creativity, and human values over conventional agency norms.

Launched in 1994 with a small loan and no external funding, INCA Productions was created with a focus on agility and a nimble, responsive mindset. The founders aimed to establish a work culture that values trust, autonomy, and collaboration. This approach has fostered both creative fulfillment and structural soundness, attracting prestigious clients like Chanel, Netflix, Apple, and the British Fashion Council.

The agency's success is not only evident in its impressive clientele but also in its ability to redefine creative production and navigate challenges related to breaking industry conventions and gender biases. As a proudly female-founded and led agency, INCA Produced has successfully expanded into male-dominated sectors like automotive and motorsport events, serving brands like Bentley, Rolls-Royce, and Aston Martin. They achieved this by emphasising female creative leadership and emotionally intelligent storytelling, areas seen as underrepresented in those fields.

INCA Productions' team, a tight-knit group of resourceful and capable individuals, has handled setbacks with grace and a positive mindset. Failure and setbacks have been the source of their greatest learnings. The company encourages individual expression, especially for women, in their work environment.

Over the years, INCA Productions has been involved in numerous notable productions. They transformed the British Fashion Awards, executed a five-day takeover for Chanel, organised a rave for Netflix's Squid Game Season II, created a desert experience for a Glenfiddich and Aston Martin collaboration during Formula 1, and designed the first-ever rotating stage at the Serpentine Summer Party.

The founders, Nina Ferguson and Charlotte Clark, advise those hoping to scale a business to choose their partners and collaborators wisely, invest in people who share their vision and values, and focus on their product or service. They stress that profit is king, not just turnover, and to give back to their team, clients, and those who need help the most.

As INCA Productions expands into traditionally male-dominated sectors like gaming, finance, and automotive, they remain committed to empowering the people around them and championing talent. Their upcoming production for the NAT Gala during New York Climate Week is eagerly anticipated, as they continue to push the boundaries of creative production and redefine industry standards.

References:

[1] INCA Productions. (n.d.). About Us. Retrieved from https://incaproductions.com/about/

[2] INCA Productions. (n.d.). Our Work. Retrieved from https://incaproductions.com/our-work/

[3] INCA Productions. (n.d.). Our Approach. Retrieved from https://incaproductions.com/our-approach/

  1. INCA Productions, with its focus on culture and human values, has built a successful business model in the marketing and event production industry.
  2. The agency's approach, fostering trust, autonomy, and collaboration, has attracted prestigious clients like Chanel, Netflix, and Apple.
  3. Despite starting with minimal funding, INCA Productions has made a mark in male-dominated sectors like automotive and motorsport events.
  4. The agency's success lies not just in their impressive clientele but also in redefining creative production and challenging gender biases.
  5. INCA Productions encourages individual expression, especially for women, in their work environment and handles setbacks with grace.
  6. The agency's notable productions include transforming the British Fashion Awards, organizing a rave for Netflix's Squid Game Season II, and designing a rotating stage at the Serpentine Summer Party.
  7. The founders, Nina Ferguson and Charlotte Clark, advise aspiring entrepreneurs to invest in people who share their vision and values, focusing on profit and giving back.
  8. As INCA Productions expands into industries like gaming, finance, and real-estate, they remain committed to empowering people and championing talent.
  9. The agency's upcoming production for the NAT Gala during New York Climate Week is eagerly anticipated, as they continue to push industry boundaries.
  10. INCA Productions' team, a close-knit group of resourceful and capable individuals, have faced setbacks with a positive mindset and viewed them as great learning opportunities.
  11. The agency's work extends beyond business, with involvements in lifestyle, fashion, food, home, and sports industries.
  12. INCA Productions' commitment to diversity and inclusion is evident in their work, relationships, and the industries they enter, striving for a more equitable and inclusive environment.

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