Enhanced product offerings enhance Quang Ninh's tourist attractiveness
Quang Ninh Province, known for its breathtaking Ha Long Bay, is gearing up for an exciting second half of 2025. The region is hosting a series of events and launching new tourism products to boost its appeal and support year-round tourism.
Exciting Events Ahead
A four-month tourism campaign running from August 16 to December 31 is set to transform Ha Long Bay into a "sleepless tourism hub." The campaign will feature weekly fireworks every Tuesday, Thursday, and Saturday at Sun Carnival Square, with cultural performances, culinary showcases, and major festivals such as "Dragon Bay Takes Flight," "Dragon Bay Surfs the Waves," "Dragon Bay Gathers," and "Dragon Bay Shines."
The Ha Long Carnival 2025, which took place on May 1, continues to be a central focus of Quang Ninh’s tourism scene. Its continued promotion and related cultural activities remain a significant part of the province’s tourism offerings.
New Tourism Experiences
Quang Ninh is also introducing new tourism products to enhance its appeal. These include the real-life performance "In search of the jade seal" at Vung Duc Cave, Ha Long Bay night cruise street offering unique nighttime sightseeing experiences, sightseeing and exploration tours of Bai Tu Long Bay and nearby uninhabited islands, and hot-air balloon rides at Tuan Chau Island. Spectacular firework shows at Bai Chay are also planned to support the vibrant nighttime economy.
Strong Tourism Growth
Quang Ninh’s tourism has seen strong growth, with over 14.6 million visitors and a 25% increase in revenue by July 2025. The province aims to attract 20 million visitors by year-end, including 4.5 million international tourists. The extensive calendar of cultural, sports, and tourism events exceeding 100 since the beginning of 2025 also supports this target, positioning Quang Ninh as a leading festival destination in northern Vietnam.
International Recognition
Quang Ninh has been actively promoting its tourism offerings in key markets such as South Korea, Japan, China, India, and France. The province has hosted over 100 large-scale cultural, sports, and tourism events since the beginning of 2025, including the 2025 National U23 Fencing Championship, Quang Ninh Open DanceSport Championship, and the Ha Long Bay Heritage International Marathon.
Cruise Tourism Boom
The local tourism sector has been focusing on solutions to attract visitors and make a positive contribution to the province's economic growth. By the end of July 2025, Quang Ninh welcomed 33 international cruise ships with about 47,000 passengers, up 25% from the same period in 2024.
OCOP stalls are available at Tuần Châu International Cruise Port to serve shopping needs, while traditional art performances are also offered at the port.
The tourism revenue of Quang Ninh was estimated at VNĐ36.7 trillion (US$1.44 billion) by the end of July 2025, up 25% year-on-year. The Department of Culture, Sports and Tourism has advised and guided Hạ Long Sun Company on organising high- and low-altitude fireworks displays, and Vinhomes JSC will organize low-altitude fireworks at specific dates in the Vinhomes Golden Avenue urban area.
With its vibrant events, innovative tourism products, and strategic focus on growth and modernisation, Quang Ninh continues to solidify its position as a premier, year-round travel destination.
- In the second half of 2025, Quang Ninh Province's Ha Long Bay will become a "sleepless tourism hub" as part of a four-month campaign, offering weekly fireworks, cultural performances, culinary showcases, and major festivals.
- The Ha Long Carnival 2025, with its continuing promotion and related cultural activities, remains a significant part of Quang Ninh’s tourism offerings.
- To enhance its appeal, Quang Ninh is introducing new tourism products such as real-life performances at Vung Duc Cave, Ha Long Bay night cruise street, sightseeing tours of Bai Tu Long Bay and uninhabited islands, hot-air balloon rides at Tuan Chau Island, and firework shows at Bai Chay.
- Quang Ninh's tourism sector has seen substantial growth, aiming to attract 20 million visitors by year-end, including 4.5 million international tourists, due to an extensive calendar of cultural, sports, and tourism events exceeding 100 since the beginning of 2025.
- Quang Ninh is promoting its tourism offerings in key markets worldwide and has seen a 25% increase in international cruise ship visits, emphasizing its focus on cruise tourism as a means of economic growth.
