Chanel's Century-Old Jasmine Sourcing in Grasse Ensures Iconic Fragrance Quality
Chanel, the renowned fashion house, has been sourcing jasmine from Grasse, France, for nearly a century. This long-standing relationship ensures the continuity and quality of the fragrances in their iconic perfumes, such as Chanel N°5.
The jasmine harvest in Grasse, which takes place between August and October, is a delicate process. It requires swift and careful handling to preserve the fragility of the flowers. Chanel's short supply chain ensures complete traceability and consistent olfactory quality.
Chanel's involvement in the cultivation of jasmine in Grasse dates back to 1987. They invest directly in the land, using organic methods and targeted irrigation techniques. This ensures the continuity and quality of their jasmine supply. Alongside jasmine, Chanel also sources May rose, iris, geranium, and tuberose from Grasse for its perfumes.
The story of Chanel N°5 began in Grasse in 1921, when Gabrielle Chanel and Ernest Beaux created a complex perfume using over eighty raw materials. Today, Olivier Polge, the Parfumeur Créateur of Chanel, continues this historic alliance with the Mul family, who have cultivated jasmine in Grasse for five generations. The Maubert family, who have been farming in Grasse for over 200 years, manages the fields where Chanel perfumes are produced.
Chanel's commitment to sourcing and cultivating jasmine in Grasse ensures the high quality and consistency of its fragrances. This long-standing tradition, passed down through generations, is a testament to the brand's dedication to its craft and its customers.
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