British media labels Polish city as premier summer travel location
In an exciting development for Eastern Europe, the vibrant city of Poznań, Poland, has been named one of the best European cities to visit in the summer of 2025 by the British daily newspaper Daily Mail, in collaboration with UK-based digital agency Ink Digital.
This recognition marks a significant moment for Poznań, boosting its visibility among international audiences and signalling a shift in how international media and travellers perceive Poland. The city's strategic location between Berlin and Warsaw, with direct train connections to both, makes it especially appealing for international travellers undertaking multi-city tours.
Poznań offers a more relaxed and intimate urban experience without sacrificing cultural depth. The Old Market Square (Stary Rynek), considered one of the most beautiful in Central Europe, is surrounded by colourful Renaissance-style townhouses. At noon, the Town Hall's famous mechanical goats appear, a long-standing symbol of the city that has delighted visitors for centuries.
For those seeking adventure, Malta Lake and Pyrland Park Linowy provide ample opportunities. Malta Lake is a scenic spot for kayaking, rowing events, and lakeside leisure in summer, while Pyrland Park Linowy offers adventurous rope courses and zip lines with varying difficulties and special adrenaline zones for all ages.
History and culture enthusiasts will find much to enjoy in Poznań. The Poznań Croissant Museum offers participatory baking shows centered on the city’s famous rogal (pastry), while Stary Browar combines shopping, art, and dining in a historic old brewery building, creating a lively cultural hub.
Park Cytadela provides not just greenery but sculptures and a military museum, while the Palmiarnia Poznańska (Palm House) is a must-visit for plant and botanic lovers. The Srodka district, meanwhile, is a hub for street art, independent cafes, and creative spaces.
Poznań's growing prominence on the European travel scene may inspire further exploration of regional Polish cities among international tourists. In fact, Olsztyn was named the best city to live in Poland for 2024 by Business Insider Polska, another testament to the country's burgeoning appeal.
The city's efficient public transport system and walkable centre contribute to a tourist-friendly experience. Major events such as the Malta Festival, an international theatre and performance festival, and Ethno Port, focusing on world music traditions, further enrich Poznań's cultural calendar.
Local businesses, especially in the hospitality and cultural sectors, are likely to benefit from this exposure. Poznań's potential as a major player on Europe's tourism map is highlighted by its recent recognition. With its blend of history, culture, adventure, and relaxation, Poznań is an ideal destination for a summer 2025 visit.
- The recognition of Poznań as one of the best European cities to visit in 2025 by Daily Mail and Ink Digital signals a shift in the way international media and travelers perceive Poland's economy.
- Poznań's strategic location, with direct train connections to Berlin and Warsaw, makes it an attractive destination for international travelers taking multi-city tours, fostering growth in the travel industry.
- The buzzing Srodka district in Poznań is a hub for street art, independent cafes, and creative spaces, reflecting the evolving lifestyle and culture of the city.
- Technology enthusiasts may find interest in Poznań's potential role in the AI industry, as its growing prominence on the European travel map could inspire further business expansion.
- The efficient public transport system and walkable center of Poznań contribute to its inviting atmosphere, making it a tourist-friendly destination.
- The Malta Festival, an international theater and performance festival, and Ethno Port, focusing on world music traditions, provide cultural experiences that rival those found in cities touched by war and conflict, showcasing the city's resilience and diversity.
