At WPPI 2025, Adorama moves to a new location, presents exciting events, and showcases essential equipment not to be missed.
Adorama is set to make a significant impact at the upcoming WPPI 2025, the Wedding & Portrait Photographers International conference and trade show, taking place from March 16-20 at the Rio Hotel and Casino in Las Vegas.
A Major Presence at WPPI
Known not just as a retailer but also as an active participant in shaping the industry and supporting photographers, videographers, and other creators, Adorama will be present at WPPI 2025 with a significant presence.
Booths and Trade-Ins
Adorama's booths at WPPI 2025 will include its sister company Printique and its private label, Flashpoint. If attendees have gear to trade in, they can bring it along to receive an extra 8 percent back to buy new gear from trade specialist Yosef Kroynik.
Flashpoint, Adorama's private label, will be on-site with all its gear and modifiers, offering high-quality, budget-friendly flashes, strobes, and accessories for photographers.
Live Programming and Gear Demos
Adorama will host 8 in-booth live-instruction demos with top industry pros, including Anya Anti, Jeff Carpenter, Johnny Edwards, Shawn Lee, Susan Stripling, and Seth Miranda. Daily raffles will also be held at the end of each show floor day for WPPI attendees.
Community Engagement
The emphasis is on in-booth interactions, trade-in deals, and community engagement through live events and education initiatives. Theresa Raffetto, Manager of Brand Activations & Events at Adorama, highlights this year’s presence focusing on hands-on gear demos and education.
Additional Educational Opportunities
Adorama offers various educational programming, including Portfolio Reviews, the Adorama Learning Center Blog, AdoramaTV, Coffee with Creators podcast, and a platform featuring articles, tutorials, and guides on various photography topics.
Upcoming Adorama educational events can be found on the Adorama events page and can be signed up for as they get added by month.
WPPI 2025 Highlights
WPPI 2025 introduces four two-day Summits: Wedding, Lighting, Portrait, and Boudoir, as well as a new, one-day Latin Summit. The event also features 50 Photo Walks, 40 Seminars, a St. Patrick's Day-themed Opening Party, the Icon Awards Presentation, and a Wrap Party.
Attendees who make a $250 or more purchase at the Adorama booth can spin the prize wheel for a chance to win a product, including Pelican cases, Wacom Tablet, Go Pro, Rosco Gel Kit, and more.
Special Events
WPPI 2025 also co-sponsors a Women on Set event with Lindsay Adler in honor of National Women's Month on March 30. Peter Hurley, a renowned headshot photographer, will host an in-store demo at Adorama's 42 West 18Street Event Space on May 1, which will be live-streamed for those who can't make it in person.
Adorama will also host another Sony rooftop event and Wedding Workshop, coming soon.
With its major presence at WPPI 2025, Adorama is poised to offer attendees a wealth of opportunities for learning, networking, and gear exploration. Don't miss out on the action!
- Adorama, known for both retail and industry involvement, plans a substantial presence at the WPPI 2025 conference.
- At Adorama's booths, attendees can find Printique and Flashpoint, as well as trade-in options with Yosef Kroynik.
- Adorama will host live-instruction demos with top industry professionals like Anya Anti and Jeff Carpenter.
- The focus is on hands-on gear demos, community engagement, and educational initiatives, according to Theresa Raffetto.
- Additional educational opportunities include Portfolio Reviews, Adorama Learning Center Blog, AdoramaTV, Coffee with Creators podcast, and guides on photography topics.
- WPPI 2025 introduces four two-day Summits and a Latin Summit, along with 50 Photo Walks, 40 Seminars, and various special events.
- Attendees who make a purchase at the Adorama booth can spin a prize wheel for a chance to win products like Pelican cases and GoPros.
- Adorama co-sponsors a Women on Set event with Lindsay Adler, hosts a Sony rooftop event and Wedding Workshop, and Peter Hurley will give an in-store demo at Adorama's event space.
